Do you think twice about the stuff you buy? I’m not just talking about the price factor, but also the value of the product in how it will enrich your life and the product’s life cycle. Do the resources utilised in the making then disposing of it justify its use? Conscious consumerism in India and the world is on the rise. As festive sales are being heavily advertised, it’s a good time to reflect on how you can be a more conscious consumer. Conscious Consumption Definition What is conscious consumerism? As the name suggests, any consumer of products who, along with price and quality, also considers these products’ social and environmental impact. A product’s life cycle, from production to disposal, is as strong an influence on consumers’ purchasing decisions as to its need. The Rise of Conscious Consumerism The consumer model is slowly shifting. Many customers want to focus on conscious consumerism—a buying practice driven by a commitment to making purchasing decisions with a positive environmental, economic, and social impact. More people want to buy …